Direct-to-Creator Revenue: Bypassing intermediaries means creators keep more earnings, allowing direct tipping, subscription models, and microtransactions.
Token Economies: Platforms often use native tokens (e.g., STEEM on Steemit) to reward content creation and curation.
NFT Integration: Content can be turned into non-fungible tokens, enabling unique monetization of digital assets.
Data Sovereignty: Users own their social graph and data, preventing platform lock-in and allowing them to carry reputation across decentralized applications.
Examples: Notable platforms include
Lens Protocol, Mastodon, DTube https://), and {Link: Damus, which operate with more community governance.
Monetization Benefits vs. Challenges
Pros: Improved privacy, elimination of middleman fees, and fair, transparent compensation.
Cons: Potential for artificial, incentive-driven content; challenges in attracting a broader audience beyond the crypto-native community.
The market for these platforms is expanding, with projections suggesting significant growth in the coming years.