Who is an Onchain Shiller?🙂‍↔️

An onchain shiller is someone who promotes a cryptocurrency, NFT, or blockchain project to attract investors and increase engagement. They create hype around the project, often using social media platforms like X, Telegram, Discord, and YouTube to strategically introduce the project to potential investors.

How Onchain Shillers Operate

→ X

Shillers engage with influencers’ posts by skillfully composing comments that naturally tie into the project they are promoting. They may also make standalone posts about the project to spark curiosity and discussion.

→ Telegram & Discord

Shillers join large project communities where potential investors are active. They blend in by engaging in discussions and strategically introduce their project when the right opportunity arises. However, this must be done carefully to avoid bans, as most communities do not allow direct promotion of other projects.

→ YouTube

Shillers promote projects by subtly mentioning them in videos, engaging in crypto-related discussions, or even creating full videos dedicated to the project.

Some shillers operate ethically by sharing valuable insights, while others exaggerate or mislead to create artificial hype.

The Goal of a Shiller

A shiller’s primary goal is to generate interest and drive investment into a crypto project by;

→ Posting tweets, memes, and videos to create excitement.

→ Engaging in discussions on crypto forums and strategically mentioning the project.

→ Convincing others to invest by emphasizing the project’s potential.

→ Using FOMO (Fear of Missing Out) to encourage quick buying decisions.

Good vs. Bad Shilling

Good Shilling

→ Sharing real facts about a project in a way that fits the conversation.

→ Promoting projects they genuinely believe in.

→ Educating potential investors instead of forcing hype.

Bad Shilling

→ Spamming project links in unrelated conversations (e.g., promoting a crypto project under a food-related post).

→ Promoting “pump and dump” schemes where a token’s price is artificially inflated and then dumped.

→ Lying or exaggerating how profitable a project is.

→ Repeatedly posting about a project in an intrusive way, leading to bans or loss of credibility.

Risks of Being a Shiller

→ Damaging Your Reputation
If you promote a scam or low-quality project, people will stop trusting you.

→ Getting Banned
Many communities and platforms do not tolerate aggressive shilling.

→ Not Getting Paid
Some projects promise rewards but never pay shillers after promotion.

In conclusion

Shilling can be profitable, but it comes with risks. To succeed;

→ Stay ethical; only promote projects you trust.
→ Avoid spammy tactics; focus on organic engagement.
→ Grow your presence onchain before diving into promotions.

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